TREAT PEOPLE THE WAY YOU WANT TO BE TREATED
Angelo Eliades - September 13, 2010
The other day I was shopping at my local office supply store and when I went to check out I received some words of wisdom from my teller. As the gentleman was bagging my supplies he commented on how he was going to double bag my goods because he didn't want the bag to tear. He said that this is how he would bag it for himself and then looked at me and said - "we should treat people the way that we would want to be treated".
This made me think about the hospitality industry. We are after all in the people business and this is probably the best barometer of how we should treat others. Before you serve a meal or prepare a drink for your customer ask yourself this simple question - "how would I want my meal and/or my drink?" Make a drink the way you would prefer it and I guarantee you that your customer will be satisfied. Put a little love into your efforts. If you like to shake your cocktail before you drink it because you like blending it, try doing the same for your customer. If it works for you, I am sure that your customer will appreciate the effort.
Like I always say - "this business is simple." Go back to basics and make sure that your staff follows the same philosophy. Today's marketplace requires you to differentiate yourself from your competition. Little details like going the extra mile for your customers will go a long way to securing your ultimate goals.
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Monday, September 20, 2010
Tuesday, May 4, 2010
WHAT'S IN A NAME
Angelo Eliades - April 16, 2010
I was recently interviewed by Metromix Chicago's Red Eye (click here to view article)newspaper for a local contest that was being run to determine Chicago's favorite bar name deriving from local street names. The interview made me stop and think about the thought process that goes into finding a name for your restaurant or bar. Most business owners have a personal connection to the name of their business. The name is one of the only aspects of the business that pays homage to the owner. A great example comes from Nine Group, a hospitality group with restaurants and nightclubs in Chicago, Las Vegas and Dallas. The name Nine is the age when the managing partners first began their friendship. How cool is that?
In many cases, the name is thought of before even the concept. I remember the first nightclub concept that I ever conceptualized. I was walking through the Museum of Art in Chicago when I a Vincent Van Gough painting captured my imagination. The painting was a group of men sitting around a table and drinking - appropriately named "The Drinkers". The original thought was that this painting would make an "awesome" VIP card. From that painting evolved a full concept featuring art, music, colors and other features inspired by Vincent Van Gogh. It's almost like the old proverb - "what came first, the chicken or the egg?". When thinking of name for your new business, make it personal because it's one of the only aspects of your business that you will have a connection to. The rest of your concept has to cater to your customers.
Angelo Eliades - April 16, 2010
I was recently interviewed by Metromix Chicago's Red Eye (click here to view article)newspaper for a local contest that was being run to determine Chicago's favorite bar name deriving from local street names. The interview made me stop and think about the thought process that goes into finding a name for your restaurant or bar. Most business owners have a personal connection to the name of their business. The name is one of the only aspects of the business that pays homage to the owner. A great example comes from Nine Group, a hospitality group with restaurants and nightclubs in Chicago, Las Vegas and Dallas. The name Nine is the age when the managing partners first began their friendship. How cool is that?
In many cases, the name is thought of before even the concept. I remember the first nightclub concept that I ever conceptualized. I was walking through the Museum of Art in Chicago when I a Vincent Van Gough painting captured my imagination. The painting was a group of men sitting around a table and drinking - appropriately named "The Drinkers". The original thought was that this painting would make an "awesome" VIP card. From that painting evolved a full concept featuring art, music, colors and other features inspired by Vincent Van Gogh. It's almost like the old proverb - "what came first, the chicken or the egg?". When thinking of name for your new business, make it personal because it's one of the only aspects of your business that you will have a connection to. The rest of your concept has to cater to your customers.
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